Crossterra·Atlas

New brand projection

Build a 3-year China market entry model in under a minute.

Brand name
Category
US Average Order ValueUsed to estimate China AOV
$
Manufactures or sources in China?Biggest unit economics driver — eliminates cross-border logistics costs
China Presence
China awareness tier
Red / Dewu engagementFollower count or UGC engagement on Xiaohongshu
Gray market / resale activity in China?Existing demand signal — boosts conversion assumptions
Estimated Year 1 Red viewsCheck the brand's Red Note page — use total video/post views
US website conversion rate (%)e.g. enter 2.5 for 2.5% — China storefront will use 60% of this
Marketing Budget
Year 1
$
Year 2
$
Year 3
$

Total China marketing — Atlas splits across Red, Tmall, and storefront

Crossterra internal tool · Atlas v1